Losing the Battle to Win the War

Yesterday, the Oakland Raiders gave up a 2012 3rd round pick in order to acquire Terrelle Pryor in the supplemental draft. I can’t imagine that he will ever be a viable NFL quarterback but he runs fast in a straight line and that has always been something that, for whatever reason, Al Davis values above all else. Given that the Raiders made this move and have been habitually making disastrous personnel decisions since Al Davis died losing Super Bowl XXXVII to the Buccaneers in 2003, I would venture to guess that they got poor value.

Throughout the past few weeks, Pryor’s agent Drew Rosenhaus has unsurprisingly been publicly at Pryor’s side at every step. Were all this work and all these expenses worth it for a 3rd round pick who probably deserved to go even lower? CNBC’s Darren Rovell tweeted, “The commission for @RosenhausSports on Terrelle Pryor will be around $17K. Have to think expenses on Pryor cost more than that.”

While Drew Rosenhaus probably did lose money on this individual transaction, his commission from Pryor was definitely not his motivation in representing the beleaguered former Ohio State quarterback. The publicity he received from this supplemental draft process will be invaluable in courting future clients. It is not of any concern to these future NFL stars that Pryor probably isn’t going to be very good at the next level and if it is of their concern then they will realize that Rosenhaus got Pryor paid more than he deserves. Rosenhaus gains significant exposure and will be identified by future clients as someone who sticks with his clients through thick and thin.

Rosenhaus’s current NFL client list is already quite substantial. In taking on Pryor as a client, he knew that he would lose money in the short term (there is no way he believed Pryor could be picked anywhere earlier than the 3rd round and therefore knew what his commission would be) but also knew that in a year he can point to the dedication and support he gave and should be able to gain several extra players on the margins who empathize with Pryor’s plight. Rosenhaus strategically lost a battle to win the war in the long run.

 

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